Websites, search
and ads that bring
you customers

PHILOSOPHY

You did not start this
to become a marketer.

Somebody good at their trade should not have to become good at advertising to stay busy. That is why we exist. These are the three rules we work by, and we would rather lose a job than break one.

1. i

   A person writes every word

   Nothing goes out under your name that a human has not read first. We built our own tools so they cannot write sales copy by themselves, and we did that on purpose. If a machine wrote it and nobody checked it, it is not going to your customers.

2. ii

   We run it on ourselves first

   The cold-email system that finds your customers is the same one we use to find ours. We are the first client of everything we sell. If it stops working we feel it before you do, which is the only arrangement under which we can honestly tell you it works.

3. iii

   We refuse work we cannot do right

   There are industries we turn down: anything handling patient records, anything needing a securities licence. Doing that work properly takes expertise we do not have, and doing it badly would land on you. We would rather say no than learn on your business.

METHOD

Three steps.
Nothing before them.

1. Audit

   We score how machines read your site and send you the ranked fix list, worst first, with what each one costs you. Two days, free, no call, no card. What that means.

2. Build

   Before anything is built we write down where you are starting from: the numbers as they stand on day one. Then we build around your customers rather than a template we reuse on everyone. Nothing is billed as an improvement without that baseline to measure it against.

3. Run

   We keep it running and send you a report every month: what moved, what did not, and what we changed. If a number goes the wrong way you hear it from us first, in the same report as the good ones.

Month to month throughout. No setup fee, no minimum term, and the audit happens before you owe anything. Start with the audit.

HOW IT WORKS

Three ways in.
Pick where you're stuck.

PROOF

Every claim here
is checkable.

You should not have to take an agency's word for anything. Here are three things you can check yourself in about ten minutes, without talking to us.

1. i

   Does this site pass its own audit?

   It scores 100. Check it: open Google's Rich Results Test on this page, or view the source and look for the FAQ and Service blocks near the top. Then run the same test on the last three agency sites you looked at. That gap is the entire product, and it is visible before you pay anyone.

2. ii

   What rules do you actually work by?

   They are written down, and the software enforces them. No message goes out until a person has read it and approved it. No business is contacted without a recorded lawful basis for contacting it. Patient records are refused outright. Read the whole thing. It is one page.

3. iii

   What are you not telling me?

   We are not SOC 2 or ISO 27001 certified. We keep the evidence those audits ask for from day one rather than reconstructing it later, and we will send you the file, gaps included, if your procurement asks.

The first ten clients get the founding rate: the prices on this page, held for twelve months, in exchange for permission to publish what the work did. Those results will be published here. Take the founding rate while it is open.

START HERE

Every agency offers
a free audit.
Here is what ours is.

Most free audits are a sales call with a PDF stapled to the front. You give them your number, someone books a meeting, and the findings turn out to be whatever they were going to sell you anyway. You already know this, which is why the phrase stopped meaning anything.

1. i

   What do you actually get in the free diagnostic?

   A score out of 100 for how machines read your site: search engines, and the AI assistants more and more people ask instead. Software calculates it, so anyone can re-run it, and it breaks into three parts: whether your content can be extracted at all, whether anyone can tell who said it, and whether it answers the questions buyers actually type.

   Underneath the score is a ranked list of what is costing you, worst first.

2. ii

   How long does the free diagnostic take and what does it cost?

   Two business days, and nothing. No call, no card, no meeting to unlock the results. You send a link, we send the report back. If you want a first number today, the free site score reads your home page and up to four inner pages and answers in under 30 seconds, also free.

3. iii

   What is the catch with a free audit?

   There is a real answer to this. The audit is automated, so running one more costs us close to nothing. That is thrift on our side, and it happens to suit you. It is also the only honest way to show what we do before you pay for it.

   Take the report to another agency if you like. Several of the fixes you can do yourself in an afternoon, and we will tell you which ones.

Some people want more than one page looked at. The free version is everything a machine can work out on its own, which covers most of it. Past that point it costs us real money and real hours, so we charge: $490 CAD to score your competitors with 90 days of their dated changes, $1,900 CAD for the whole market read by a person. Both come off your bill in full if you start a plan within thirty days. All three, side by side.

PRICING

No games.
Here is what it costs.

Two things are sold here, and they answer different questions. One tells you what is wrong. The other fixes it every month. You buy the services you need and not the ones you do not, so there is no plan ladder to climb, and three common combinations come with a bonus instead of a discount. Each has its own page with its own prices.

Prices last updated 30 August 2026.

Month to month. No contracts, no setup fees, cancel with notice. Prices rise only when we can show you the improvement against your baseline, and never by more than one step at a time.

QUESTIONS

What people ask
before they call.

Last updated 4 October 2026.

1. i

   Why is the deep diagnostic not free as well?

   Because the free one is automated and the deep one is not. Running one more site score costs us almost nothing, so there is no reason to gate it. Looking at your competitors, tracking what each of them changed and having a person read the result costs real hours and real money.

   If we gave that away we would either stop doing it properly or stop being able to afford it. Start a plan within thirty days and what you paid comes off the bill in full.

2. ii

   How much does a small business website cost?

   Ours is $2,489 CAD one-time. A local builder quoted $4,500 CAD for the same scope, and the wider market runs $2,000 to $10,000. We can charge less because the build is largely automated and we do not bill by the hour.

   The domain is registered in your name rather than ours, so if you ever leave, you leave with it.

3. iii

   What does a marketing retainer cost in 2026?

   Most small businesses pay between $1,500 and $5,000 a month, and the average retainer across the industry is around $3,200. Ours run from $67 to $1,444 CAD a month per service, and you pay only for the services you pick. Every price is flat, with no setup fee.

   The price is lower because the routine work that used to take an agency fifteen to twenty hours a month is automated end to end for us, and we passed most of that saving on. Social media is cut by less, on purpose: a person writes every word, so there is no automation saving to pass on.

4. iv

   Is SEO still worth paying for?

   Not the way it is usually sold. Clicks on ordinary search results have fallen sharply wherever Google shows an AI summary, and more than three quarters of informational searches now end without anyone clicking anything. Paying for rankings is paying for a seat in a room people are leaving.

   What is worth paying for is being the source the AI quotes when someone asks. That is what we sell. Each month we report what we changed and what our checks measured. We never quote you a ranking.

5. v

   Do you lock me into a contract?

   No. Month to month, no setup fee, cancel with notice. We also do not raise your price unless we can show you the improvement against the baseline we measured in the first month. If the first month does not produce something worth paying for, do not pay for the second.

6. vi

   How do I know the work is actually working?

   Because we measure where you started before we touch anything. That is the whole point of the baseline month. Every report after it compares against that number, so the question is never a matter of opinion. If a thing we tried did not move it, we say so and stop doing that thing.

7. vii

   Do you use AI to do the work?

   Yes, and it is why the price is what it is. But a person reads every word before it goes out and nothing sends itself. The automation runs inside limits we set: spend caps, approval steps and a record of every decision made with your money. We can show you that record any time you ask.